“Cuba: I haven’t stopped thinking about it,” wrote Autumn Phillips, Editor-in-Chief of The Post and Courier of her time on this island nation. Ms. Phillips, a seasoned journalist and world traveler, and recent winner of the Journalist of the Year Award by the North American Travel Journalists Association, went to Cuba for the first time in January this year.
Behind the Scenes
Senior Leaders: Lessons from the Road
Senior Leaders: Lessons from the Road by Kate Simpson, President Crafting beautiful itineraries is our forte, yet we all know that the real magic happens when we hand the reins to our travel directors–those who are charged with making it all come to life. This fall, two senior leaders in our study abroad division were assigned as travel directors on important trips with highly discerning clients. Randall Salisbury, our Vice President for CET Programs, led our Road & Track Road to Revival trip to the United Kingdom, featuring the Goodwood Revival. Shelley Jessee, our CET Senior Director of Marketing, led a VIP group to Iceland for Smithsonian’s National Museum of Natural History. They shared some insights with us. What was the highlight of trip you led and why? Randall: Unsurprisingly, the Goodwood Revival was the highlight of the trip for me. This is the only historic car event staged entirely in period dress and celebrates the glory days of racing. From the moment you arrive until the moment you leave, it’s fully immersive and interactive. This is a unique experience that even people without deep car knowledge can thoroughly enjoy. Shelley: The highlight of our trip to Iceland was a day that wasn’t even on our original itinerary! Weather required a last-minute change. Knowing that our group was interested in geology, our amazing local guide, Tryggvi, suggested we add Landmannalaugar in the Fjallabak Nature Reserve to our itinerary. Landmannalaugar is a geologist’s dream! The main attraction is the colorful rhyolite mountains, but in our 4×4 vehicles on the way to the mountains, we drove through lava fields formed by eruptions in the 15th century, admired the Ljótipollur (ugly puddle) crater which was anything but ugly, and counted waterfalls sprouting out of the canyon at Sigöldugljúfur. All were wowed, even the experienced geologists in the group. What is the secret to your success when acting as a Travel Director? Randall: Rolling with the punches, being flexible, and being fun yet firm are all things that have served me well when leading a tour. Setting expectations at the beginning of the program that, despite best efforts, things will change and that’s ok! If you roll with the punches and maintain a positive attitude, the travelers will follow your lead. Another key success factor is being a fun traveling companion, while also being firm in setting expectations. It is all about being an effective and clear communicator. Shelley: Anticipation and communication. You need to read the itinerary critically and anticipate challenges, bumps in the road, and possible delays. When you anticipate what could go wrong, you can plan for it and liaise with our local vendors and contacts to mitigate any potential issues. Then, when problems can’t be avoided, communication comes in to ensure the group is informed. As a travel director, you’re acting as a connector: connecting the travelers and their interests, our local contacts, and the planned itinerary to create a meaningful experience for everyone in the group. How does your experience as one of ATA’s senior leaders help you navigate the challenges of leading a travel program? Randall: At ATA (CET), I am responsible for navigating different personalities, work styles, and group dynamics all the while setting the tone and leading by example. I must connect with individuals, connect them to the mission, and find (and lean into) the natural rhythm of my team. Honestly, acting as travel director requires all the same elements. I know the importance of being prepared, finding solutions instead of being overwhelmed by the problems, and focusing on quality–all very transferable skills when it comes to being effective on tour. Shelley: Leading our marketing efforts, I focus on my target audience when building a campaign. And keeping your audience top of mind is one of the most important strategies in leading a successful travel program. Thinking of what the group is interested in, why they chose this particular tour, and what memories they’re hoping to leave the trip with helps to guide your decisions and view of the itinerary when making plans and last-minute changes. And as a senior leader, I always keep the big picture in mind: thinking two steps ahead, understanding how decisions will ripple through the organization, and anticipating how others will interpret actions I’m taking. Leading a travel program is an intense case study of being a leader in a dynamic, ever-changing business. Of all the trips ATA offers or has offered, which is your dream trip? Randall: Does ATA operate any trips to New Zealand?! If so, I want first dibs. Shelley: If I had the chance to be part of a Dinner with Friends trip, I’d jump at it! Getting to experience this food with amazing experts and hearing from the talented chefs would be an unforgettable experience. Thank you, Randall and Shelley, for your leadership—wherever you are in the world! We would gladly follow YOU anywhere.
2022 Year in Review
A Year of Firsts! As 2022 comes to a close, we look back on the many ways that our year astonished, changed, and motivated us! In Educational Travel We operated over 40 programs in 2022, and 14 were with new partners! These included Wondrium, Boca Grande Community Center, ArtNews, Zagat, Decanter, Chautauqua, Road & Track and The First Division Museum. The Rhone Valley’s diversity of wines attracted an international audience ready to taste the rich Viogniers of Condrieu, the wild Syrahs of Cornas, and the glorious Grenaches of Gigondas. (Decanter magazine) Two trips—to Iceland and New Orleans—showcased the resilience and adaptation of local populations in the face of climate change. (Chautauqua Institution) An epic, four-country performing arts patron trip arrived in London two hours after Queen Elizabeth’s death was announced, and travelers were treated to a unique experience unlike anything they could have ever planned. (The Philadelphia Orchestra) A group of very lucky history aficionados followed in the footsteps of the US Army’s heroic 1st Infantry Division to the World War II battlefields in France. (First Division Museum) In Study Abroad After two+ years of program closures and interruptions, many of our programs came roaring back with record-setting enrollment to Florence, Czech Republic, Taiwan, and Japan. This fall, in cooperation with the University of Minnesota, a review committee comprised of faculty and study abroad professionals traveled to Jordan and evaluated every aspect of our Arabic language program, from orientation to faculty development and support. We’re pleased that their final report gave the program such high marks, particularly in the areas of academics and student services! Four of our US-based staff recently hosted a well-attended webinar that focused on the future of study abroad in Greater China. When will the mainland open to study abroad, and what will be the health/safety concerns once students can return? Our experts shared their thoughts on these timely questions! New Relationships We welcomed the following new partners to the ATA family in 2022: Our Priorities in DC: JEDI (Justice, Equity, Diversity, and Inclusion) and Sustainability On the JEDI front In 2022, we spent time reflecting on the first two years of our Anti-Racist Action Plan—what worked well, what didn’t, and who’s voice was left out—and internally launched a new JEDI Action Plan that continues to involve all staff. We hosted three “Food for Thought” discussions and a JEDI book club and attended Diversity Abroad’s conference. On the Sustainability front We’re thrilled to announce that our decarbonization fund, in partnership with Cool Effect, is investing in three projects this year in Honduras, Indonesia and Tennessee. We also participated in the US Tour Operator Association’s inaugural “Sustainability is Responsibility” Summit in Bodo, Norway. Our Incredible Team Previous Next The hybrid office model we introduced in the spring balances flexibility with the in-person togetherness we seek from each other. Next year, we will be piloting a new reduced hours work schedule. Heartened by data coming from organizations such as Four Day Week Global, we are eager to join other firms who see the social, economic and climate benefits of this move. With fresh passion and commitment to our partners, students and travelers in 2023, we send you our heartfelt thanks and best wishes for the year ahead. Chase Poffenberger
Walking The Talk: Weaving Sustainability, Diversity and Inclusion Into Trip Themes
ATA’s Program Team has the company’s dual priorities of sustainability and diversity & inclusion at the front of their minds when they design new programs. These goals are connected, as poverty and inequity are threats to sustainability and marginalized communities are disproportionately affected by the effects of climate change. Therefore, when we find partner organizations who are interested in uplifting underrepresented voices and developing products to ensure travel experiences are more inclusive of and speak to these audiences, we are also considering the impact these programs will have on the environment. So how exactly does our Program team weave these themes into new programs?
Our Approach Returning to Travel
Like all of you, we’ve watched the events of 2020 and 2021 unfold while travel took a backseat to the health and safety of those around the world. As more and more places reopen, ATA is hard at work ensuring that our partners and guests have a safe travel experience.
COVID-19’s Silver Linings
A few weeks ago, the commemorations that marked a year since the world went into lock down were a sobering reminder of the pandemic’s toll on our lives, our families, and our industry. Yet when we asked our colleagues around the world about their “silver linings” from the last 12 months, we were inspired by the ways their stories—both person and professional—have been forever changed. Read on to hear from them, in their own words. On Family Life I have been given the gift of spending every Friday with my 18-month old daughter, using FFCRA leave. I will treasure that time for the rest of my life—Meredith Akery, New Jersey Because we’re all at home more, my kids’ Japanese is better than ever from hearing us speak it at home together. —Kate Maruyama, Maryland I’ve loved eating lunch at home with my family most days. I’m aware this is a unique “of-the-moment” opportunity, and I’m so grateful for it.—Mark Lenhart, Washington DC I was able to spend an entire school year side-by-side with my virtual high schooler. He’ll be out of the house for good in a couple years, and I know I’ll look back fondly on this crazy time we’ve spent together. —Kate Desvenain, Virginia My son learned to walk and it was a moment that my husband and I were both able to enjoy together as a family. —Brooke Masterson, Maryland I got engaged at the National Cathedral! And even though this wasn’t an unexpected new chapter to my relationship, being together so much (so much!) has added a depth to our connection that I am thankful for. —Tess Cannon, DC On New Personal Pursuits We are normally international travelers, so our house rental on Lake Erie was just about the polar opposite of what we’re used to. It was WONDERFUL, felt as much “away” as going abroad, and reminded us about the importance of just being together. —Vanessa Sterling, Pennsylvania Our neighborhood came together in inspiring ways – with curbside concerts, home food deliveries, art projects, and scavenger hunts. While my world “shrunk” during the past year, parts of it also became richer. —Jennifer Kefer, Maryland Being furloughed allowed me more time to read than I’ve had in a long time. —Allison Rottman, China As a tribute to my maternal grandmother, I decided to enroll in a CET Customized Language Training Chinese course and read her short stories and interviews in Chinese. I’ve carved out time twice per week to focus on my language skills, which has helped my mental health when so much of my days are dedicated to childcare and pandemic-related stress; and I’ve gotten to experience a new product that CET created. I think my grandmother would be very proud to know that someone in the family is finally reading her work in the language in which it was written. —Tara Vanacore, DC Spending two months in Italy allowed us to see family, enjoy different treats from the supermarket, order a decent daily cappuccino from the local bar, and work on my lifelong dream: our Italian home. The time difference allowed greater thinking and productive time for work. I started my workday while the DC office slept, had a long break for lunch and exercise, and collaborated with my team in the afternoon and early evening. —Emma Impavido, Italy and DC On Life Lessons My daily mindfulness practice also helps a lot to cope with unavoidable changes which might happen any time. —Nova Shao, China I’ve learned that work life balance isn’t black and white for me. Having defined working hours is important, but the flexibility I value most is being able to weave my life in throughout my day. —Kelley West, Maryland All you need are a few important people in your life to get by. —Tim Baird, DC I learned to decouple my sense of self and worth from my “output” (creative work, paid work, tangible things I put into the world) and get joy and fulfilment from “input” (information, art, conversation, and, yes, binge-watching Netflix). —Malika Watson, Japan The silver lining for us as an organization has been an increased awareness and inclusion of staff outside of our DC office. Now that we’re all remote employees, we are much more inclusive of our on-site staff. —Allegra O’Donoghue, Egypt