For two years, we have watched our hopes of a rapid travel industry recovery hit a series of roadblocks. Delta and Omicron delayed border openings and prompted the U.S. Department of State to flag most of Western Europe as “Level 4” for health risks. As we write this, the current sanctions on Russia have inflated fuel costs, created more volatility for the airlines, and caused travelers to worry if the fighting in Ukraine will be contained.
Introducing ATA’s Comprehensive Traveling Again Plan On August 6, 2020 the Department of State lifted the Global Level 4 Health Advisory, almost six months after it was initially put in place on March 19, 2020. While the United States continues to see a surge in new cases – a fact that has led many countries […]
The Time is Now to Plan for Post-Pandemic Success Travel industry experts and psychologists agree that once the COVID-19 pandemic is managed, human beings will travel again, with more enthusiasm and abandon than ever before. Travel, mobility, exploration, discovery, encounters—these are all essential and compelling human needs. While crisis management may be your main focus […]
Communicating During a Crisis Why Regular Communication with Stakeholders is Important, Even if you Don’t Have New Information to Share We are six months into a new year, a new decade, and a new normal. International and domestic borders are shut down, employees are working from home indefinitely, and the world has more-or-less come to […]
A few weeks ago, one of our partners asked us what our “Recession Playbook” looked like. It was the middle of summer: unemployment was at a 50-year low, the Fed just cut interest rates, the Euro was trading favorably, and consumer sentiment was positive. However, news of the U.S’s trade war tactics and political uncertainly […]
Try not to panic, but imagine launching a new travel program from scratch. There are so many details to consider! What is your target market? Where will you travel? How much should a trip cost? How much revenue will the program generate? What do your travelers want? Are you overwhelmed yet? Creating a new travel program can be […]