Introducing ATA’s Comprehensive Traveling Again Plan On August 6, 2020 the Department of State lifted the Global Level 4 Health Advisory, almost six months after it was initially put in place on March 19, 2020. While the United States continues to see a surge in new cases – a fact that has led many countries […]
Expert Advice
The Time is Now to Plan for Post-Pandemic Success
The Time is Now to Plan for Post-Pandemic Success Travel industry experts and psychologists agree that once the COVID-19 pandemic is managed, human beings will travel again, with more enthusiasm and abandon than ever before. Travel, mobility, exploration, discovery, encounters—these are all essential and compelling human needs. While crisis management may be your main focus […]
Communicating During a Crisis
Communicating During a Crisis Why Regular Communication with Stakeholders is Important, Even if you Don’t Have New Information to Share We are six months into a new year, a new decade, and a new normal. International and domestic borders are shut down, employees are working from home indefinitely, and the world has more-or-less come to […]
The Recession Playbook for Travel Planners: What You Can Do Now
A few weeks ago, one of our partners asked us what our “Recession Playbook” looked like. It was the middle of summer: unemployment was at a 50-year low, the Fed just cut interest rates, the Euro was trading favorably, and consumer sentiment was positive. However, news of the U.S’s trade war tactics and political uncertainly […]
How to Launch a Successful Travel Program
Try not to panic, but imagine launching a new travel program from scratch. There are so many details to consider! What is your target market? Where will you travel? How much should a trip cost? How much revenue will the program generate? What do your travelers want? Are you overwhelmed yet? Creating a new travel program can be […]
5 Reasons to Embrace Theme-Based Travel
Shared by Academic Travel Abroad’s Marketing and Production Coordinator, Megan Brothers. Today’s traveler is drastically different than yesterday’s tourist. It’s no longer enough to visit Paris to see the Eiffel Tower or the Louvre. Travelers want more. They are searching for a deeper, more authentic connection with even the most well-known destinations. The number of travelers who want to dine […]
