A few weeks ago, one of our partners asked us what our “Recession Playbook” looked like. It was the middle of summer: unemployment was at a 50-year low, the Fed just cut interest rates, the Euro was trading favorably, and consumer sentiment was positive. However, news of the U.S’s trade war tactics and political uncertainly […]
Expert Advice
How to Launch a Successful Travel Program
Try not to panic, but imagine launching a new travel program from scratch. There are so many details to consider! What is your target market? Where will you travel? How much should a trip cost? How much revenue will the program generate? What do your travelers want? Are you overwhelmed yet? Creating a new travel program can be […]
5 Reasons to Embrace Theme-Based Travel
Shared by Academic Travel Abroad’s Marketing and Production Coordinator, Megan Brothers. Today’s traveler is drastically different than yesterday’s tourist. It’s no longer enough to visit Paris to see the Eiffel Tower or the Louvre. Travelers want more. They are searching for a deeper, more authentic connection with even the most well-known destinations. The number of travelers who want to dine […]