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2024 Q1 Newsletter

Cienfuegos, town square, vintage car

Embracing Our Neighbor: Cuba

Have you had the opportunity to experience Cuba’s vibrant culture and resilient spirit? The island nation has a way of touching hearts and opening minds in unexpected ways.  

We’ve had the privilege of designing hundreds of educational trips to Cuba over the decades. Our people-to-people programs connect travelers intimately with locals from all walks of life – entrepreneurs, musicians, artists, educators and more. Intrigued to embrace the soul of Cuba for yourself? Read more about these immersive, people-to-people experiences on our blog.

Block print graphic surrounding the acronym JEDI in block text.

Our Annual JEDI Update

ATA has made significant strides in our justice, equity, diversity, and inclusion (JEDI) efforts since 2020, when we formally announced what is now known as our JEDI Action Plan. Last quarter, all staff gathered for an annual review to share the meanignful accomplishments of each team and look ahead towards our 2024 goals. Explore our JEDI accomplishments and goals in the full 2023 JEDI Review here.

Melinda Schrom

Meet Melinda Schrom, Senior Director of Marketing and Client Services

Last fall, Melinda Schrom accepted the newly created position of Senior Director of Marketing and Client Services. On staff since 2016 serving in a variety of marketing positions, Melinda now oversees the entire partner and customer journey, looking for ways to improve timeliness, efficiency, and quality. Her day-to-day priorities include overseeing the creative team, consulting on marketing strategy across ATA’s partner relationships, and setting the strategic vision for performance metrics and service levels in the Client Services Department.

She welcomes conversation on how we can enhance our support for your organization and travelers, so please feel free to connect with her. Thank you for your leadership, Melinda! 

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