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2024 Q2 Newsletter

Commemorating D-Day's 80th Anniversary

Eighty years after General Eisenhower gave the order for the D-Day invasion, a group of 78 guests from The Chautauqua Institution, The Great Courses, and HISTORY Travel™ boarded a river ship in Paris to begin a weeklong journey along the Seine that concluded at the official ceremonies of D-Day at the American Cemetery in Colleville-sur-Mer. In the presence of Presidents Biden and Macron and other heads of state, guests witnessed 14 U.S. veterans earn France’s highest order of merit, the Légion d’honneur. Click HERE to read more.

Lynn Cutter of Smithsonian Journeys

It is not often one encounters a leader who propels iconic brands to their historic zeniths. Yet that is what Lynn Cutter has done—twice! On the eve of her retirement from a stellar career, we mark this moment to celebrate a woman whose unparalleled strategic mastery, marketing acumen, analytical brain and keen sense of human potential have had a profound impact on two organizations and countless careers.

Bidding Lynn farewell is bittersweet for us at ATA as we will miss her as a partner and colleague. Today, we celebrate her achievements and her legacy, and wish her the absolute best life has to offer in this next chapter. Thank you, Lynn, for all you have done and for the inspiration! Read our full tribute to Lynn Cutter here.

2024 Total Solar Eclipse

Last April, we sent over 400 travelers and staff to Texas Hill Country to experience the total solar eclipse. A trip of this magnitude presented several unique challenges. Read our case study to learn how we scaled the program from two to eleven groups, while navigating challenges along the way.

It was a record-breaking program and a huge success! We are already busy planning ahead for the upcoming eclipses abroad in Spain (2026) and Egypt (2027), and hope you will consider these destinations in your future travel portfolio.

ATA On The Road

Spring was a busy travel season for the ATA team! They conducted inspection trips which are key to ensuring all trip details are in place; they did research in the field and drew inspiration for new trip themes and possibilities; and they visited with key partners.

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