Smithsonian’s Oxford Seminar In the 1970s, David Parry, ATA’s then President, traveled to Oxford with the idea of creating a “college” experience at one of the great British universities. A few years later, the Oxford Seminar was born, an academically rigorous program for life-long learners. Travelers choose course topics such as archeology, medieval history, garden […]
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D-Day Crossing: London and Normandy via the English Channel
D-Day Crossing:London and Normandy via the English Channel Crossing the English Channel as the Allied Forces did on June 6, 1944 is on the bucket list of many family members of the Greatest Generation. For this reason, we have operated D-Day programs for over 30 years. Each 5th commemorative year, the experience takes on added […]
Why We Attend Women in the World
One snowy evening back in the winter of 2015, I made my way to a gathering of women in a DC hotel ballroom called “Women in the World.” The panels—made up of impressive women representing a variety of fields—gave me my first taste of “live journalism” as legendary writer and editor Tina Brown defines it: […]
A Trip Concept We Didn’t Expect: Yellowstone During the Government Shutdown
Airline strikes, lost passports, political unrest: dealing with the unexpected is probably the most predictable part of the travel business—and we pride ourselves on being prepared for whatever comes our way. This past January presented a conundrum of a different sort: we had nearly 40 travelers booked on two New York Times Journeys departures of Winter […]
Meet Our Newest Program Managers
When you have discerning clients like we do, your team has to be discerning too—but also creative, well informed, perceptive, and above all, passionate about travel. Our creative team comes to work each day with a tall order: to craft unique travel itineraries that embody our clients’ individual attributes and core values. This often means […]
How to Launch a Successful Travel Program
Try not to panic, but imagine launching a new travel program from scratch. There are so many details to consider! What is your target market? Where will you travel? How much should a trip cost? How much revenue will the program generate? What do your travelers want? Are you overwhelmed yet? Creating a new travel program can be […]