One snowy evening back in the winter of 2015, I made my way to a gathering of women in a DC hotel ballroom called “Women in the World.” The panels—made up of impressive women representing a variety of fields—gave me my first taste of “live journalism” as legendary writer and editor Tina Brown defines it: […]
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A Trip Concept We Didn’t Expect: Yellowstone During the Government Shutdown
Airline strikes, lost passports, political unrest: dealing with the unexpected is probably the most predictable part of the travel business—and we pride ourselves on being prepared for whatever comes our way. This past January presented a conundrum of a different sort: we had nearly 40 travelers booked on two New York Times Journeys departures of Winter […]
Meet Our Newest Program Managers
When you have discerning clients like we do, your team has to be discerning too—but also creative, well informed, perceptive, and above all, passionate about travel. Our creative team comes to work each day with a tall order: to craft unique travel itineraries that embody our clients’ individual attributes and core values. This often means […]
How to Launch a Successful Travel Program
Try not to panic, but imagine launching a new travel program from scratch. There are so many details to consider! What is your target market? Where will you travel? How much should a trip cost? How much revenue will the program generate? What do your travelers want? Are you overwhelmed yet? Creating a new travel program can be […]
2018 Year in Review
Happy New Year! 2018 kept us on our toes in so many ways. As we settle into a new year, let me highlight a few wonderful things that happened last year. ATA IN THE WORLD In 2018, we fulfilled our mission—to create unique, enriching experiences for intellectually curious adults and students—for thousands of travelers, all […]
Los Angeles Times’ Expeditions Design in the Desert
Los Angeles Times’ Expeditions Design in the Desert The L.A. Times has a loyal readership for architectural topics. To tap into that market, we designed a trip with Christopher Hawthorne, the Times’ architecture critic from 2004 to 2018. Hawthorne had written pieces for the paper about the architecture of Dubai. Dubai trips are fairly unusual […]